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Privacy Policy

Arcade World UK Privacy Notice
Your privacy is important to us at Arcade World UK. We will only use your personal information to administer your account, provide the products and services you have requested from us and to keep you informed about our products and services. The protection, confidentiality and integrity of your personal data are our prime concerns. This privacy notice explains what personal information we collect from you when you interact with our website and how we use this information.

What personal data do we collect?
We need certain personal information to be able to offer you the best experience and to keep you informed of our products and services. You provide some of this data directly, for instance when you create an account or enter your details into our website. Additionally, we receive some of your personal data indirectly through your devices, by recording how you interact with our website (e.g. through cookies). This allows us to personalise and improve our website.

When you create an Arcade World UK account or place an order with us, we process the following details:
•. First and Last Name
•. Title (Mr, Mrs etc.)
•. Email address
•. Your telephone number
•. Social media account information
•. Your address
•. IP address
•. Shipping and billing addresses
•. Company name (if applicable)
•. Business registration number (if applicable)

Cookies and other similar technologies
We collect certain data through cookies and similar technologies. Cookies are text files placed on your computer to collect standard internet log information and visitor behaviour information. This information is used to track visitor use of the website and to compile statistical reports on website activity. We register your interaction with our services in order to improve our website, content and services. We use a technology called "cookies" as part of a normal business procedure to track patterns of behaviour of visitors to our website.  A cookie is an element of data that our website sends to your browser which is then stored on your system.  You can set your browser to prevent this from happening. Any information collected in this way can be used to identify you, unless you change your browser settings.

How do we use your personal data?
We only use your data for the purposes for which it was collected and, where relevant, to meet local legal obligations. We use your personal data for the following purposes:

Customer support.
We use your information to support you in your use of our products and services. This includes the use of personal information to diagnose product problems, rectify erroneous transactions and provide other customer support related services.

Customer engagement and communication.
We use your information to communicate with you via email, or other electronic media for instance on service‐related matters, such as invoices. Other instances where we engage with you include confirming the opening of an account, resolving complaints, and asking you to take part in one of our surveys.

Marketing.
We would like to send you information which may be of interest to you, about our products and services. We communicate with you via email or other electronic media. You have the right at any time to stop us from contacting you for marketing related purposes. Depending on your preferences, you can unsubscribe, change your settings on‐line or contact our Customer Support team to do so.

Legal obligations.
We may process your information in relation to a legal obligation. This includes cases where we must comply with requests from competent authorities, administrative obligations and in cases involving legal disputes.

Improving and personalising our products and services.
We use your personal information to improve our products and services. Clicking behaviour and search results on our website can for instance help us to prioritise or identify new product features.

Maintenance, development and incident management.
If you experience issues with one of our products or services, we may need to process some of your personal information, such as your name and email address, in order to resolve the respective issue. We may also use your personal information in relation to certain system development processes, for instance if we move customer data to a new database.

General business process execution, internal management and management reporting.
To be able to run our business, we also use your personal information for general business processes. This includes processing your information for archiving, other administration related purposes, management reporting or processing in relation to audits.

With whom do we share your personal data?
We share your personal data with third parties such as couriers. Who we share your information with, depends on your location and the services you choose. We share your information:
•. To the extent necessary to operate our business, to provide you our services, or our partner services (e.g. tracking emails), to complete any related transactions and collect related payments, to provide customer care and to communicate with you in connection with our services. For instance, to process payments and transactions.
•. Where you gave us explicit consent to do so
•. If we are legitimately requested or obliged to do so pursuant to law enforcement, e.g. for investigation of fraud
•. To enforce our rights towards third parties, or to defend ourselves against any third‐party claims or allegations
•. To protect the security, integrity or safety of our Services.

To be able to provide you with our services, we make use of some intra‐company facilities, e.g. for database purposes, administration, marketing and fraud prevention. As such, we also share certain personal data with our affiliates. Such intra‐company sharing of data will only occur for purposes of operating our business, performing your service contract and as has otherwise been outlined in this Privacy Notice.

Where is your personal data processed?
Your personal data is mainly processed by our staff in the United Kingdom. We may also share data with our affiliates in the context of operating our business, providing our services and other processing purposes as outlined in this Privacy Notice.

To the extent any other personal data will be transferred to a country outside the European Union or an international organisation, we will make sure that this only happens to such countries and international organisations that ensure an adequate level of protection, have put appropriate safeguards in place to protect your data and your rights in accordance with the EU privacy law (GDPR), or as is otherwise allowed under the GDPR.

How long do we keep your personal data?
We will retain your personal information only for as long as is necessary for the purposes for which the information was collected, or as long as is required pursuant to law. In case you wish to close your account, please contact our sales team. Upon closure, we will remove your personal information without undue delay except for information that we are obliged to keep pursuant to law. For instance in order to meet statutory administrative retention obligations, we need to keep some of your account related information (e.g. copies of invoices/receipts), for six years.

Data may be retained longer in cases where it is used in relation to a legal claim or is used in relation to a valid legal process.

Accessing and managing your personal data
You can directly view and edit your personal details via your personal account.
If you cannot access, rectify, or erase certain personal data yourselves, if you want a copy of the personal data that we process of you, if you wish to request a restriction of processing of your personal data or to object to processing, please contact our sales team at sales@arcadeworlduk.com.

Lawful basis for data processing
We only collect and process your personal data when there is a lawful basis to do so. The lawful basis we rely on in this respect includes:
•. Contract: the processing is necessary to perform your Service contract;
•. Legitimate interest: for example, i) a legitimate commercial interest to process certain of your personal data, e.g. for running our business and the purposes of certain forms of direct marketing and profiling; ii) to archive certain account information to facilitate you to re‐use your account in the future; or iii) if there is a legitimate interest from business or security perspective, e.g. to prevent fraud or abuse of our Services, or for purpose of network and information security of our IT systems;
•. Legal obligation: the processing necessary to comply with a legal obligation, e.g. the legal requirement to keep administrative records for a certain period of time, or the legal obligation to share certain data on a police order for criminal investigation purposes;
•. Consent: where you gave us explicit consent to process the data concerned, for example ‐ if applicable ‐ to share your data with partners or other third parties for commercial purposes.

If you have given your consent to the processing, you have the right to withdraw your consent at any time, by contacting sales@arcadeworlduk.com. We will discontinue the processing of your information upon receipt of your withdrawal. However, any processing performed prior to your withdrawal remains a legitimate processing based on a valid consent at the time. We will not be under the obligation to reverse the processing.

Questions, concerns and complaints
If you have questions or concerns about the way in which we use your personal data, please contact Customer Support through sales@arcadeworlduk.com

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